Enterprising Fish Or What?

I want to share these old pictures of mine to show everyone, not only human knows how to advertise their business, fish can too!! It kind of read WELF CO. With unclear alphebats below the "CO" and somekind of alphabets on top of the welf co which I couldnt figure out. Wierd a?

In was back in year of 1994. I was holidaying on Tioman Island with a couple of friends. This paricular day in time, we were strolling on the jetty to wait and watch the beautiful sun set. As most people been on Tioman Island in West Malaysia, it is a unspoiled beautiful island with plenty of fishes. On the jetty, youngsters was dropping their lines hoping to catch a good fish. This young boy we came across had a bucket next to him and it seemed he was quite a lucky boy too. He had few fishes in the buckets and I was curious to see what he has got. When I looked into the bucket, I was quite shocked to see this fish lying on its side, still alive, with somewhat seemed like alphapets on its scales. With permission, I took the fish out of the bucket and showed it to my friends. I was absolutely amaized at what nature can create. And so I took a few pictures to remember this unusual finds. It was really a special highlight of our trip!